Big Helium Balloon

The Upfronts: The Death of TV?

Sat, 19 May 2012 10:04:05 +0000

Summary: As Upfront Week comes to a close, it’s hard not to wonder over the future of television. Sure, it’s still alive, still well, still the biggest bang for the advertiser’s buck. Like Churchill once said, “television is the worst form of advertising, except all those others that have been tried.” And to that point, TV damn sure aint goin’ nowhere. But, it’s changing. And so are the Upfronts. I suppose making the question rather: what kind of freakish mutation will television become? And will it become so changed, so different, that’d we’d be crazy to call it… TV?

The Upfronts: The Death of TV? is a post from: Big Helium Balloon

Death By Breath Summary: Thanks to the help of Ogilvy Paris, we now...
War of Words: Deciding the Future in Advertising Summary: Where do we look for the future of advertising?...
How Wrong Are Researchers Getting Men? Summary: The role of a man is seems to be...

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Your Move, Social Responsibility

Sat, 19 May 2012 10:04:05 +0000

Summary: There have been conversations off and on for the past couple years about whether people in our nation are truly altruistic, proactive people. There have been studies, talks, debates, and campaigns about this very topic. Your Move, Social Responsibility … Continue reading →

Your Move, Social Responsibility is a post from: Big Helium Balloon

With Copywriting Comes Great Responsibility Summary: The vast majority of Summer Blockbuster Movies these days...
Don’t Move The Tripod Summary: Stop Motion Animation. Don’t Move The Tripod is a...
BlackBerry’s Sweet Image Move Summary: Tomorrow, RIM’s BlackBerry will take what many think may...

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Consumers: We’re the Same, But Different

Fri, 18 May 2012 11:58:05 +0000

Summary: The need to belong is a constant theme when consumer behavior is discussed. It’s a basic need. People need to feel like they are not alone. That is one of the major reasons that online communities and social networks … Continue reading →

Consumers: We’re the Same, But Different is a post from: Big Helium Balloon

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Battle of the Ages: How Youth Trumps Experience

Thu, 17 May 2012 13:17:53 +0000

Summary: Have you met the 22-year-old Art Director? No, this is not the start of a joke, but maybe the punch line of what was one of the creative industry’s most-sought after careers. There was a time when designers aspired to become Art Directors and the prospect of that coveted position fueled creative, forward-thinking work. These days, the title has lost some if its luster due to the ease at which the title is so easily obtained.

The above statement is in no way an attack on any designer’s work. Most dedicated design programs are producing high-quality creatives, and the thing about a good designer is, if you can create for one media, you can usually create for many.

Battle of the Ages: How Youth Trumps Experience is a post from: Big Helium Balloon

Youth is Wasted on the Young Summary: These days the youth versus age is everywhere in...
Sorry, Your Perfect Job Doesn’t Exist Summary: Have you ever had a conversation with someone and...
Advertising: Is It an Art, or Not? Summary: Can advertising be considered an art? This question is...

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AdLand’s Abnormal Social Media Use

Wed, 16 May 2012 15:09:11 +0000

Summary: Without research, one should be able to tell that AdLand is a little bit different than the rest. We’re a group of people who are constantly being pushed to send messages. We are blessed and cursed with the challenge to create relevant, eye-catching creative on a consistent basis. We have to know not only what consumers want, but what our clients really what to tell their consumers.

Not to mention our colleagues.

AdLand’s Abnormal Social Media Use is a post from: Big Helium Balloon

Sorry, Your Perfect Job Doesn’t Exist Summary: Have you ever had a conversation with someone and...
Timing is Everything: April Fools’? Summary: The origins of April Fools’ Day are unclear, yet...
Ads: Social Awareness Agents Summary: Most people know that Alzheimer’s affects about 18 million...

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Insert Straw, Watch for Pits: Brazil Shapes Up Juice

Wed, 16 May 2012 15:09:11 +0000

Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic … Continue reading →

Insert Straw, Watch for Pits: Brazil Shapes Up Juice is a post from: Big Helium Balloon

‘I Want That!’ Summary: When I’m watching TV with my four-year-old daughter, I...
It’s 3 A.M.; I Must Be Browsing Summary: Is there anything we won’t shop for on the...
What TV is Getting IntoNow Summary: Blogging, social networking, and just plain mindless clicking around...

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Why is it Hard to Accept Advertising?

Tue, 15 May 2012 17:04:43 +0000

Summary: The past few days have seen some intellectual heat thrown down upon advertising. It is easy to say that AdLand is not looked on favorably. As companies find ways to rely on advertising for revenue, those consumers being reached think that the brands they patronized sold out, only to be thrown to the advertising wolves. This week, AdLand received some back-handed compliments.

Why is it Hard to Accept Advertising? is a post from: Big Helium Balloon

Different Cultures, Different Advertising Summary: When creating a message, we are taught first and...
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Liz Claiborne Gets A Makeover Summary: Liz Claiborne, a name known to so many throughout...

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Anatomy of the 15-Second Commercial

Tue, 15 May 2012 17:04:41 +0000

Summary: Blink and it’s gone. The 15-second commercial may be short, but it’s here to stay. The number of 15-second television commercials has jumped more than 70% in the past five years according to Nielsen (USA today, 2010). So what … Continue reading →

Anatomy of the 15-Second Commercial is a post from: Big Helium Balloon

The Commercial Your Commercial Should Look Like Summary: “Whatever happened to commercials?” asks Michael Imperioli, in one...
The Pitch, Part Two: OMG, It’s a TV Commercial! Summary: Producing “your” TV commercial and having it look somewhat...
The Most Impactful Commercial of Super Bowl 2012: Twinkies Come Out on Top Summary: The best commercial in this year’s Super Bowl “Advanganza”...

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A Modest Proposal: Agency-Supported Ad Schools

Mon, 14 May 2012 18:23:22 +0000

Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.

A Modest Proposal: Agency-Supported Ad Schools is a post from: Big Helium Balloon

Free Agency — Breaking Up is Not Hard to Do Summary: The percentage of free agents–workers who perform projects on...
Schools Lean On Advertising for Funding Summary: In this whirlwind of economic activity, the nation’s attention...
Looking For Red Flags To Avoid White Flags Summary: Chances are, if you get an offer for a...

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The Chip on Anil Dash’s Shoulder

Mon, 14 May 2012 18:23:21 +0000

Summary: If you don’t already know who Anil Dash is, you will one day soon. Perhaps you’ll hear a cautionary tale of a brand that got its hand slapped for funning with race and ethnicity. Or about a super-celebrity-actor-social-media-shepherd donning “brownface” to sell “junk food.” Or about how an Indian American new-media sherpa used his social muscle to set an almost-famous brand and its full-on famous spokesperson straight.
Here’s what you might not have heard unless you actually got through the entirety of Mr. Dash’s condemnation/manifesto.

The Chip on Anil Dash’s Shoulder is a post from: Big Helium Balloon

Advertising is for the Losers? A Rebuttal Summary: The advertising industry and the social media technologists are...
Have Klout, Will Advertise Summary: Quite recently, General Motors teamed up with social network...
PeerIndex Looks to Engage the Influencers Summary: Marketers clamor for their businesses and agencies to jump...

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