Big Helium Balloon

On Metrics

Thu, 23 Feb 2012 05:53:17 +0000

Summary: One of the biggest obstacles marketing professionals face is figuring out the proper way to measure and track data. This is not a new issue. It seems that most of the issues in advertising aren’t new; the arguments change according to the newest tools that are out, or if groups are simply tired about arguing something else.

On Metrics is a post from: Big Helium Balloon

KY Says It’s All For the Ladies Summary: Remember the previous post about big brands not accepting...
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What If Flo Would Go?

Thu, 23 Feb 2012 05:53:16 +0000

Summary: Whether you love her or hate her, Progressive’s bubbly pitch-woman Flo has been a major presence in the advertising world. Flo’s unforgettable quirkiness and iconic appearance makes her just as recognizable as the Pillsbury Doughboy or Tony the Tiger. Progressive Insurance took their piece of the insurance pie by introducing the character Flo in 2008 and has been going strong well into 2012. The cheery, helpful insurance expert spends her days working in a futuristic and ethereal insurance store. According to James Crolley, “Flo is not going anywhere.”

What If Flo Would Go? is a post from: Big Helium Balloon

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Why Positive Ads Do Not Work

Wed, 22 Feb 2012 06:44:39 +0000

Summary: Another election year, another wave of poorly done political advertisements. As we candidates push their position through TV ads, radio, web video, and more, the point becomes clear: nothing works better than hyping the negative. Political advertising is different than advertising products and services, for the reason that determining the value, the cost/benefit analysis, is not as tangible.

Why Positive Ads Do Not Work is a post from: Big Helium Balloon

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JCPenney’s New Campaign Is Annoyingly Effective

Wed, 22 Feb 2012 06:44:39 +0000

Summary: Let’s get one thing straight. I really, really, really can’t stand these new JCPenney commercials. The yelling, the crying, the histrionics…it’s all pretty grating. And the polar opposite of the lovely and elegant Every Day Matters campaign that came … Continue reading →

JCPenney’s New Campaign Is Annoyingly Effective is a post from: Big Helium Balloon

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Advertising Inflatables Are A Business Necessity

Wed, 22 Feb 2012 06:44:38 +0000

Advertising Inflatables

Advertising inflatables are a MUST have for any business today.

Advertising inflatables are the perfect example of the old adage that – BIG is better, no matter what people may tend to think, say or feel about this topic!

Advertising Inflatables Increase Sales!

Nothing can be better than BIG ad balloons

Huge balloons are a great way of getting the attention of people – READ potential customers for you! And the best part about these giant balloons is that you can even get them tailor made to suit your needs. So for example, if you are selling spectacles, you can get a huge balloon made in the shape of spectacles.

And that’s not all, you can even get this made in any color and any size – if you like you could even get the balloon made in the shape of your company logo.

The bigger the better
The plain and simple truth about these advertising balloons is that the bigger they are, the better it is for you and your company. Because, the bigger these balloons, the more people are going to look at them. And thus you are increasing your chances of getting sales.

Also, these big blow-ups are also good if you are having some kind of an event and you expect that there are many people going to be attending this event. It could be a small event or a grand opening or even a trade show, you can expect to see big results when you put up one of these big ad balloons at the location of your event – because people just cannot fail to notice these huge balloons.

Advertising inflatables really can deliver

Today, there are very few marketing and advertising strategies that are capable of delivering. Why do they not deliver? There are many reasons to this, a couple being lack of time and lack of interest by people.

Even if you advertised in Times Square, nobody would stop to look. How can you even expect to get noticed in a place like this? Simple, by advertising on a giant 50 foot advertising balloon, this is guaranteed to make people sit up and notice what you are selling! In spite of all the honking and all the other commotion, people will still stop to look at this balloon of yours, such is the power of these giant ad balloons.

No matter where
Whether you plan on advertising on land or on sea or just about anywhere that you desire, you can be sure that Advertising inflatables will get you all the attention that you need.

Advertising Inflatables Are A Business Necessity is a post from: Advertising Balloons

Advertising Inflatables Are A Business Necessity is a post from: Big Helium Balloon

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Selling Through Story

Tue, 21 Feb 2012 07:43:36 +0000

Summary: These days it seems as if traditional campaign design has, in many cases, been replaced by branding standards. Although branding is an intricate part of a company’s product focus, it seems as if creatives are using branding strategies as a crutch, and in doing so, have been abandoning campaigns.
In its most effective form, a campaign will work cohesively with branding to tell a compelling story. It is a visual journey that people look forward to seeing. Whether it be Dos Equis’ “most interesting man,” “Mayhem” from Allstate or “Flo” from Progressive, they all have a story to tell as you follow them on their 30-second pitch. There is no mistaking the products being represented.

Selling Through Story is a post from: Big Helium Balloon

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Duck, Luck, Goose

Tue, 21 Feb 2012 07:43:35 +0000

Summary: For years you worked hard developing a style and name for yourself in the design industry. Be it traditional or digital media, you have become so comfortable adapting your work, you show no signs of fear when you hear the words “special project.” However, even the most seasoned design guru is shaken by the thought of unemployment. So after waking up practically every day with a place to go, what do you do when you find yourself no longer needed?

Finding a job today has become a full-time job in itself. The days where a talented designer could send out 10 resumes and land eight interviews are long gone.

Duck, Luck, Goose is a post from: Big Helium Balloon

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Custom Balloons Are Powerful Marketing Tools

Sun, 19 Feb 2012 09:30:53 +0000

Custom Balloons

Custom Balloons Are Powerful Marketing Tools

One of the highly effective methods of advertising or promoting your company is by using custom balloons.
Very cost effective indeed
This form of advertising is not like the other media, as most of the media that are used for advertising are extremely expensive. But, when you make use of advertising balloons, it does not cost you a fortune to advertise your business.
There are a great number of choices that you have when it comes to advertising by making use of these balloons. For one, you can determine the size that you want to have these balloons in. Now, you can make gigantic balloons or you can make small balloons, it would all depend upon your need.

Custom Helium Balloons

The many advantages of small ad balloons

People do not realize it, but even small advertising balloons are very effective. You can order such balloons with your company logo and your brand message on them. These balloons can be made in any color and any size that you want.
Once you have made these custom balloons you can keep them with you and keep handing them out to people, whenever the occasion calls for it. Keeping them on display in the reception area of your office is also a very good idea. You can also give them away to customers and potential customers to take them home for their kids.

Custom balloons do not just mean small balloons.

While you can very effectively make use of small balloons for your advertising or promotional campaigns, as they say, size does matter. And it really does, in the case of advertising balloons. In this case, the bigger the balloons, the better they are for your advertising needs.
This is for the simple fact that big balloons are extremely noticeable and they attract the attention of everyone – even though they may be busy doing something or just passing by. People are always attracted to something that is in the air. And when they see these huge balloons, they cannot but help look at them.
Get them how you want them
And, the best part about having these huge ad balloons for your business is that you can really stand out from what your competition is doing. You can do so by making these balloons as unique as you want – your kind of color, the shape that you want, the size that you desire – you can get it all, when you get custom balloons.

Custom Balloons Are Powerful Marketing Tools is a post from: Advertising Balloons

Custom Balloons Are Powerful Marketing Tools is a post from: Big Helium Balloon

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What Constitutes ‘Honest Advertising’?

Sat, 18 Feb 2012 10:28:54 +0000

Summary: “Why, all advertising is exaggerated. Nobody really believes it.” Unfortunately a plurality of people would agree with that Coca-Cola attorney in the first decade of the twentieth century. To think he was using that phrase as a defense of advertising! Yikes! Because of knuckleheads like him, advertising has received a bad reputation. Even as advertising reached its Golden Age and through today, it is looked at as deceitful, manipulative, and downright untruthful. Being in the advertising industry, we hate to see such nonsense. It is always the class clown who ruins recess for the rest of us.

What Constitutes ‘Honest Advertising’? is a post from: Big Helium Balloon

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Flash Mobs: The Next Evolution in Advertising

Sat, 18 Feb 2012 10:28:54 +0000

Summary: Advertising that once worked on paper no longer applies in the digital world. While the big question is how to attract advertisers to websites, an unconventional approach is commanding attention in the wings. If you guessed “flash mobs,” you’re right, and it’s growing stronger by the year, which is quite a spin on the original idea that began as a social experiment by Bill Wasik.

Flash Mobs: The Next Evolution in Advertising is a post from: Big Helium Balloon

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