Big Helium Balloon

Summary: Have you met the 22-year-old Art Director? No, this is not the start of a joke, but maybe the punch line of what was one of the creative industry’s most-sought after careers. There was a time when designers aspired to become Art Directors and the prospect of that coveted position fueled creative, forward-thinking work. These days, the title has lost some if its luster due to the ease at which the title is so easily obtained.

The above statement is in no way an attack on any designer’s work. Most dedicated design programs are producing high-quality creatives, and the thing about a good designer is, if you can create for one media, you can usually create for many.

Summary: Without research, one should be able to tell that AdLand is a little bit different than the rest. We’re a group of people who are constantly being pushed to send messages. We are blessed and cursed with the challenge to create relevant, eye-catching creative on a consistent basis. We have to know not only what consumers want, but what our clients really what to tell their consumers.

Not to mention our colleagues.

Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic grin, instantly assaulting them with a witty insult.