Summary: The past few days have seen some intellectual heat thrown down upon advertising. It is easy to say that AdLand is not looked on favorably. As companies find ways to rely on advertising for revenue, those consumers being reached think that the brands they patronized sold out, only to be thrown to the advertising wolves. This week, AdLand received some back-handed compliments.
Summary: Blink and it’s gone. The 15-second commercial may be short, but it’s here to stay. The number of 15-second television commercials has jumped more than 70% in the past five years according to Nielsen (USA today, 2010). So what makes these bite-sized commercials so effective?
Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.
