Category Archives: Advertising

Summary: One of the biggest obstacles marketing professionals face is figuring out the proper way to measure and track data. This is not a new issue. It seems that most of the issues in advertising aren’t new; the arguments change … Continue reading →

Summary: Whether you love her or hate her, Progressive’s bubbly pitch-woman Flo has been a major presence in the advertising world. Flo’s unforgettable quirkiness and iconic appearance makes her just as recognizable as the Pillsbury Doughboy or Tony the Tiger. … Continue reading →

Summary: Let’s get one thing straight. I really, really, really can’t stand these new JCPenney commercials. The yelling, the crying, the histrionics…it’s all pretty grating. And the polar opposite of the lovely and elegant Every Day Matters campaign that came … Continue reading →