Category Archives: Advertising

Summary: There have been conversations off and on for the past couple years about whether people in our nation are truly altruistic, proactive people. There have been studies, talks, debates, and campaigns about this very topic.

Summary: As Upfront Week comes to a close, it’s hard not to wonder over the future of television. Sure, it’s still alive, still well, still the biggest bang for the advertiser’s buck. Like Churchill once said, “television is the worst … Continue reading →

Summary: The need to belong is a constant theme when consumer behavior is discussed. It’s a basic need. People need to feel like they are not alone. That is one of the major reasons that online communities and social networks … Continue reading →